Flox Genetics™
Brand Identity
A company disrupting gene sequencing.
"Flox Genetics' brand brilliantly melds modernity and professionalism, reflecting design's impact on scientific perception.”
Design Ethos
Flox Genetics, a cutting-edge genetics fictional research company based in Tacoma, Washington, is revolutionizing the field of gene splicing and gene therapy treatments. With strong partnerships with several leading universities in the greater Puget Sound region, Flox Genetics is at the forefront of innovative research and scientific discovery. As a trailblazer in the world of biotechnology, it is crucial for Flox Genetics to maintain a brand identity that both reflects the company's medical nature and projects professionalism to its partners and investors.
At the heart of Flox Genetics' brand identity is a vibrant and modern aesthetic. This contemporary look is achieved by utilizing a traditional mono-space typography throughout the brand kit, which gives the brand a technical and sophisticated feel that aligns perfectly with the company's core research mission. This typography is not only extended to create the logotype but also used in crafting the logomark, which serves as a visual anchor for the brand.
The logomark, a simplified representation of two chromosomes intertwined, as seen in a karyogram, effectively communicates Flox Genetics' medical focus. By incorporating this visual element, the brand can easily resonate with its target audience in the healthcare and scientific communities, ensuring that its message is both relevant and compelling.
The color palette chosen for Flox Genetics' brand identity is drawn from two sources that hold deep meaning for the company. The blue is inspired by the picturesque lakes surrounding the vicinity of the company's Tacoma office, which not only adds a calming and soothing effect to the brand but also establishes a strong connection to the company's geographical roots. On the other hand, the vibrant orange represents the creativity and dynamism of the company's researchers, signifying the passion and innovative spirit that drives their groundbreaking work.
In summary, the brand identity of Flox Genetics is an impeccable fusion of modernity and medical professionalism. With its technical mono-space typography, visually appealing logomark, and carefully chosen color palette, Flox Genetics successfully projects a trustworthy and innovative image that appeals to partners, investors, and the medical community alike.
ROLE
Designer
TOOLS
Adobe Illustrator • Adobe Photoshop • Dall•E 2
PURPOSE
For Fun
TIMELINE
April 2023