Design Ethos: "Cogo" is a word in latin meaning to force or collect. When I first saw the word, I immediately thought of a vintage clock with various parts ("cogs") I thus wanted to create a thoughtful and compelling brand. The shape of the icon comes from the handles of old skeleton keys and winches. This is contrasted well with the selected typography used, which is both formal and readable. Combined with a vibrant pink color scheme, this brand comes to life.
Primary Logo
For most applications, use this simple logo over a solid background.
Iconography
These icons can be across a variety of platforms as a standalone representation of the brand
Brand Mockups
The way we present our brand should remain consistent across any form of print, digital, or fashion medium.
Pink
#f59bb4
rgb(245,155,180)
Black
#000000
rgb(0, 0, 0)
White
#ffffff
rgb(255,255,255)
Dark Grey
#191919
rgb(25,25,25)
Selected Typography: Elliot Sans
Download Font (100% Free)
ElliotSans-Bold.ttf27.1KB
ElliotSans-Medium.ttf27.2KB
ElliotSans-Regular.ttf26.5KB
ElliotSans-Light.ttf26.3KB
Design Copyright
This identity is copyright property of Rishab Balakrishnan. Please contact me at rishabbalak2@gmail.com if you would like to license this design.
©2020, Rishab Balakrishnan