WK 4 • January 2021
Zenik™ Brand
Brand Identity
The work Zenik comes from the phonetic pronunciation of the word "Xenic," meaning: of, relating to, or employing a culture medium containing one or more unidentified organisms. As this term refers to science, I wanted to design an identity for a fictional research company with diversified operations, hence Zenik Holdings. I wanted this design's logotype to be readable yet unique, minimalist, yet dynamic for this specific design. I settled on a fantastic open-source typeface called Tostada to fulfill this. The icon is unique, utilizing components from various letterforms in the Tostada font, and it is genuinely allusive of the multifaceted world of science. As a supporting type, I found Heebo, a variable sans-serif font with excellent geometric form. As a finishing touch, I used a simple, utilitarian, black, and white color palette indicative of a data-focused company like Zenik.