DinogramVR™ Brand

WK 12 • March 2021

DinogramVR™ Brand

Brand Identity

Technology and design seem to go hand in hand, with the latter providing more opportunities to express and define how design will evolve. The immeasurable possibilities in VR are becoming a growing area in human-computer interaction design. With Oculus announcing its intent to build upon its already popular Quest VR goggles, I was inspired to create a brand for a fictional VR/XR startup. I felt that using animal imagery would help bring a sense of humor and openness to the brand, and I thus felt drawn to the idea of building the brand around a dinosaur. I came up with the name Dinogram, which combined the words "dinosaur" and the Latin word "gramma," meaning to write or record in a certain way. The dinogram logomark utilizes two elements, the dino (humorously displayed wearing VR goggles) and the three-dimensional container, which provides a direct allusion to the interactive environment found in VR. To further this brand's openness, I opted to included rounded corners rather than edges to create a softer look. This "softness" is enhanced by a beautiful humanist typeface, cabin, which furthermore adds to the brand's personality. Lastly, the color palette uses a leafy green color palette popularly associated with dinosaurs in cartoons, which further adds to its welcoming and familiar nature.