UWFA Brand

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Design Ethos: UWFA, or the University of Washington Finance Association is the largest undergraduate business club at the Foster School of Business. I wanted to explore an imaginary brand revamp for fun that represented the evolving and adaptive nature of the organization. The "W" is a minimalistic interpretation of the common candle and wick diagrams seen with stock ticker movements.

Primary Logo

For most applications, use this simple logo over a solid background.

Primary Logo Variations

Secondary Logo

These secondary logos are best designed for t-shirt badge areas and documents. They effectively drive the organization's brand without comprimising space.

Secondary Logo

Secondary Logo Variations

Iconography

These icons can be used across social platforms as a standalone representation of the brand

Primary Icon

Black Icon

Grey Icon

White Icon

Letterhead Logo

This letterhead logo is designed for more formal documents and correspondence.

Letterhead Logo

Brand Mockups

Presentation of this brand should remain consistent across any form of print or digital medium.

Annual Investor's Letter

UWFA T-Shirt #1

UWFA T-Shirt #3

UWFA Hoodie #1

UWFA T-Shirt #2

UWFA T-Shirt #4

UWFA Hoodie #2

Husky Purple

#846DB1

rgb(132, 109, 177)

Black

#000000

rgb(0, 0, 0)

White

#ffffff

rgb(255,255,255)

Gravel Grey

#999999

rgb(153, 153, 153)

Design Copyright

This identity is copyright property of Rishab Balakrishnan. Please contact me at rishabbalak2@gmail.com if you would like to license this design.

©2020, Rishab Balakrishnan