Design Ethos: This shipping company brand is a visual exploration into the amazing utility provided by the Helvetica Neue font family. The color is drawn from a honeydew melon, which also provided the name of this fictional company.
Primary Logo
For most applications, use this simple logo over a solid background.
Secondary Logo and Iconography
These secondary logos can be used as individual icons across social platforms, or as a standalone representation of the brand
Brand Mockups
The way we present our brand should remain consistent across any form of print or digital medium.
Melon Green
#97B22A
rgb(151, 178, 42)
Black
#000000
rgb(0, 0, 0)
White
#ffffff
rgb(255,255,255)
Cargo Grey
#333333
rgb(51,51,51)
Selected Typography: Helvetica Neue
Design Copyright
This identity is copyright property of Rishab Balakrishnan. Please contact me at rishabbalak2@gmail.com if you would like to license this design.
©2020, Rishab Balakrishnan