An identity for a successful FBLA National Officer Campaign.

Future Business Leaders of America-Phi Beta Lambda, Inc., the premier student business organization, inspires and prepares students to become community-minded business leaders in a global society through relevant career preparation and leadership experiences. A major opportunity available to members is leading the organization as an elected student leader at the National Level as National Officer, chosen at the organization's National Leadership Conference.

In the summer of 2020, I worked with a Candidate from Utah to develop a brand identity and website that displayed their drive and ambition to lead the FBLA Western Region. The project included graphic assets, a poster, animation, brand positioning, and creating a logomark, palette, and website.

The candidate wanted this campaign to feature their selected campaign slogan, "Succeed with Sachin." Consequently, a major part of my work on this identity was defining a visual structure that would convey this effectively in a virtual and digital setting (as the campaign would be entirely online). I ultimately chose to employ a combined logomark and logotype, with the forward arrow becoming my selected representation of success. In conjunction with the combined mark, I utilized the well-demonstrated Montserrat typeface, renowned for its readability in digital and print environments. I settled on a four-part color scheme inspired by some vintage political campaigns to bring color to the brand. In particular, the contrast between the selected shades of blue helps to accent the brand and provide creative versatility in any future communication. Together, these attributes truly allowed the candidate to showcase their potential to their constituent. I am proud to say that this identity played a part in the candidate's ultimately successful election as an FBLA National Officer.

ROLE

Designer

TOOLS

Adobe Illustrator • Adobe Photoshop • Wix

PURPOSE

Campaign

TIMELINE

May 2020 - June 2020