Adapto™

Brand Identity

A brand identity for an innovative rocket company.

Primary Design Variations

Full Color Icon

Black Icon

Blue Streak Icon

White Icon

Hoodie Branding

Business Card Branding

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Design Ethos

As part of my continued exploration into the wonderful utility of the Helvetica Neue typography, this time for an engineering company called Adapto, which means to adapt or fit in Latin. The "streak" seen in the logo and icon is my minimalist interpretation of a rocket launch or the contrails made by airplanes.

ROLE

Lorem Ipsum

TOOLS

Lorem Ipsum • Lorem Ipsum • Lorem Ipsum

PURPOSE

Lorem Ipsum

TIMELINE

Feb - May 2020 (3 months)