WK 11 • March 2021
Tholian™ Brand
Brand Identity
This fictional company's name is drawn from an episode of Star Trek: The Original Series, titled "The Tholian Web." As implied by the title, an advanced alien race, the Tholians, trap the U.S.S. Enterprise in an energy web. The aforementioned web and its distinctive orange-gold coloring are the inspiration behind this company's iconography and color palate. A criss-cross line pattern further implies this web imagery and is seen in off-white coloring on the business card. I selected wonderfully aesthetic geometric sans font, Sora, to complete this brand. This typeface, with its futuristic look, characteristically flat apices, terminal-less descenders, and overall minimal contrast, adds clarity and coherence to this brand.