WK 5 • January 2021
Pomona™ Brand
Brand Identity
Pomona is a fictional company with a unique brand story. For one, the icon is both representative and allusive. The structure is simply a letter "P" on its long edge. In a larger sense, this icon represents this company's location and name, as this is a deliberate allusion to the shape of the famed Griffith Observatory in Los Angeles, not far from the city of Pomona. The color gradient incorporates the warm sunny colors typically associated with Southern California. To bring everything together, I used a clear and geometric typeface by the Indian Type Foundry called Poppins, whose near-monolinear structure is both readable and relaxed.