WK 3 • January 2021
Plural™ Branding
Brand Identity
This week's design is for a fictional software company based in Austin, TX specializing in AI. The iconography is a visual interpretation of the word, "plural" and is also designed to look like a minimalist design of Texas, albeit angled. To make this brand "pop," I used a semi-bold-and highly readable-typeface, DM Sans, that was enhanced by the purple/gray/black color palatte I chose. The end product is a brand that effectively conveys a modern look of a company with purpose.