WK 13 • March 2021
Menrva™ Brand
Brand Identity
Menrva was the Etruscan (a group similar to the Romans) Goddess of war, art, wisdom, and medicine. As a Hellenized version of the better known Athena, Menrva represents various aspects of knowledge and insight, which form the basis and inspiration of this fictional insure-tech company. The brand, at a glance, is softer and utilizes the Quicksand typography to provide a more rounded look to the brand. Furthermore, this rounding is reinforced in the logomark, which is an owl, as it was the historic animal form of Menrva. Within the owl, a singular rounded M forms the facial structure, which alludes to the company's first letter. A lilac and grey color palette adds the perfect amount of readability and softness to complete this identity.