WK 6 • January 2021
Grok™ Brand
Brand Identity
Grok is a neologism meaning "to understand intuitively or by empathy, to establish rapport with." I thought that this would make for a perfect name for a fictional advanced technologies company. The typography, Rajdhani is unique, utilizing a modularized set of letterforms that appear futuristic and technical. Furthermore, the icon is a simplified interpretation of the letter "g" and takes its shape from the chevron seen in the letter "k" seen in the logotype. With a lime and green color palette, the Grok brand comes together as both modern and coherent.