WK 7 • February 2021
Dōtaku Brand
Brand Identity
Dōtaku are Japanese Bells forged from bronze and were often intricately decorated. They were used as both religious and practical tools as emergency bells. This inspired me to create a brand representative of this historical item. I started by transforming the notable, truncated cone shape of the Dōtaku into a minimalistic icon. I then selected a sans-serif typeface that contained the necessary macron and possessed a degree of structure as well as readability. To complete the brand, I utilized the colors of the Japanese flag as an additional allusion to the origin of the Dōtaku, creating a rememberable red-gradient color palette in the process.