WK 9 • February 2021
Boxwood™ Brand
Brand Identity
Boxwood is a fictional company specializing in making tree-free cardboard packaging from bamboo pulp, as bamboo is one of the fastest-growing plants on the planet. The identity for this company is inspired by several natural and allusive items. The color palette incorporates the green hue found in most bamboo species and a chocolate brown inspired by cardboard boxes. The icon takes the shape of a tree is formed in an 8-bit fashion from boxes, furthering the allusion to the company's primary product, packaging. Lastly, a robust geometric typeface, DM Sans, provides a readable logotype. Together, these attributes make for a coherent and thoughtful visual identity.