WK 2 • December 2020
Arist® Brand Re-imangination
Brand Identity
Arist is a software company based out of Boston, MA that focuses on revolutionizing education via a text-based platform. In this re-imagination, I transformed Arist's current geometric logo by reimagining it as a text-chat bubble. Combined with an modern-yet-playful typeface, Mont (download below), and the existing Arist color palatte, this brand comes to life. The result is a brand identity that is not only modern, but representative of the company and its mission itself.