Design Ethos: The Addax is a majestic animal found in the harsh lands of the Sahara Desert, and it is known for its uniquely curved horns. This design incorporates the shape and curvature of the horns to create an abstract, yet beautiful, pattern. In the pattern, pointed ellipses and ovals are seen, deliberate allusions to traditional African tribal shields, which also provide the rust-like color to this brand.
Primary Logos
For most applications, use these simple logos over a solid background.
Secondary Logo
For formal applications, use this logo to represent the entirety of the brand.
Iconography
These icons can be across social platforms as a standalone representation of the brand
Brand Mockups
The way we present our brand should remain consistent across any form of print or digital medium.
Design Copyright
This identity is copyright property of Rishab Balakrishnan. Please contact me at rishabbalak2@gmail.com if you would like to license this design.
©2020, Rishab Balakrishnan